The
aim of the Independent Equity Release Advisers Alliance is to promote
the use of highly qualified and experienced advisers within the specialist
area of Equity Release and Lifetime Mortgages.
This is an area of advice that has significant impact on potential
clients and their families, with emotions playing a significant part
in the decisions being made, therefore it is essential that applicants
and those considering using Equity Release do so from a position of
real knowledge and with the benefit of excellent, impartial advice.
This
advice is best sought from advisers who are totally independent of
the lenders, who have significant experience on the subject and adhere
to the highest standards.
The Alliance has been set up to provide a body of advisers that all
have the same aims and ideals – to provide the level of quality
and service that the subject demands and to ensure that, when in doubt,
both clients and their other professional advisers know where to turn
to for the highest standards of advice.
All
I.E.R.A.A. advisers will work to an agreed code of conduct and offer
a common charging structure to ensure reasonable fees.
